ROI Calculator

If you are considering doing some form of online advertising (i.e. banner ads or email messages) you need to know your potential return on investment (ROI) before you sign the insertion order. Organizations that sell advertising generally will not do this for you. It is not in their job description. Their job is to sell the ad space. Your job is to ensure that you will get a large enough ROI to justify your advertising expenditures.

The Fix

The ROI Calculator tool will generate a report complete with estimates for how many visitors your campaign will bring to your site (based upon published average click-through rates), how many people should purchase (based upon your supplied conversion rate), an estimated return on advertising spend (ROAS), and what the estimated ROI of your campaign will be.

The Form

Campaign Cost $ (i.e. 25000):
Impressions (i.e. 10000):
Advertising Type/Size:
Conversion Rate % (i.e. 1.5):
Average Sale $ (i.e. 100):
Gross Margin % (i.e. 45.5):

Featured Research

Channel Conflict: Historical Perceptions & Management Implications

Channel conflict is not a new concept. It has been frustrating managers in the business world for many years. It has always accompanied the development of new marketing channels, such as the introduction of factory outlet and discount stores in the 1980s. Only recently, with the emergence of the Internet as a new and dynamic distribution channel, has this topic been more of a focal point in boardroom discussions. A recent survey of 50 manufacturers revealed that 66 percent believed that channel conflict was the biggest issue they faced in their online sales strategy. Channel conflicts in the e-commerce age are intensified by the unique channel characteristics of the Internet.

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